Our mission is to build the world’s largest network of communities for gamers through multi-channel media, original content and events

nick brien


Before joining Enthusiast Gaming, Brien was the CEO of Amobee, a leading ad tech company. Prior to Amobee, Brien was the Americas CEO of Dentsu, one of the world’s largest advertising, media, and digital marketing networks, serving global marketers, such as Microsoft, General Motors, P&G, American Express, ABI, Heineken and Intel.

Brien has held numerous key leadership roles across the advertising industry, including CEO of McCann Worldgroup, CEO of iCrossing, President of Hearst Magazines Marketing Services and CEO of IPG Mediabrands. He also currently serves on the Board of Directors of Outfront Media (NYSE: OUT).

With over three decades of global leadership experience across advertising, media, content creation, and digital marketing, Brien is committed to creating innovative marketing solutions that drive business growth while creating positive brand experiences for consumers.



Alex is an experienced public company CFO and financial professional. He was the CFO of Aquilini GameCo Inc., and led the 2019 mergers and acquisitions between Aquilini GameCo, Enthusiast Gaming Properties, Luminosity Gaming, and J55 Capital, becoming the CFO of the resulting issuer (Enthusiast Gaming). Prior to this he was the CFO of TSXV listed Peeks Social Ltd. (previously Keek Inc.) from 2014-2018, having also served on the board of directors in 2015. 

He is experienced in overseeing “go-public” transactions, managing growth stage companies, and Canadian expansions into the United States. Alex is a Chartered Professional Accountant and Chartered Accountant (CPA, CA) and a graduate of the University of Toronto. He also serves on the board of directors of the NATO Association of Canada, acting as Treasurer on the executive committee.



Amanda is an experienced and thoughtful leader in media and advertising.  She specialized in the gaming industry having worked at Electronic Arts on the Global Brand Partnerships team before joining Enthusiast Gaming.  Her comprehensive media background ranges from agency experience across SEM & digital media planning/buying/strategy to publisher side sales and marketing across pop culture brands (TheChive, BarStoolSports, UPROXX) and accounts with a finger on the pulse of what’s both now and tomorrow.

Amanda brings a strategic approach to processes, new product ideation, and people that is both creative and solution-oriented, which has been instrumental in building Enthusiast Gaming’s sales organization since she joined in the fall of 2019. Amanda received her BS from Cornell University.



A native of Chicago and a life-long gamer, Matt spent the first part of his career in Hollywood working in Film & TV Production as a Producer and Production Coordinator on such shows as Sabrina The Teenage Witch and Diagnosis Murder before making his move into digital media. 

Matt began his digital media career at iFilm.com where he built and led the Ad Operations and Account Management teams.  iFilm was the Web’s first video-sharing website (before YouTube) on which users could upload, share, and view videos. 

He spent the next decade at Yahoo! leading a national organization of Account Managers and Managers supporting over $250MM in annual revenue for the Autos, Entertainment/Gaming and CPG/Pharma categories.  Matt has built and led Customer Success teams at Yahoo!, Glassdoor, Helix, Zeldavision and now at Enthusiast Gaming.



Tara is passionate about the intersection of people, organizations and culture, and the impact of nurturing and developing high performing teams in business. Most recently, Tara was the Chief Talent Officer at Tremor International and Global Head of HR for Amobee.

Tara’s 20 years of People & Culture experience spans an array of public and private entities in advertising, technology, entertainment, education, and non-profit organizations, including VIZIO, Zillow Group, Disney, Angels Baseball and the Society for Human Resource Management (SHRM).

She also serves on the board of directors of the Professionals in Human Resources Association (PIHRA) as its current President, and as a member of the board of directors of the California Society for Human Resource Management (CalSHRM).



chief product officer

Shinggo Lu is the Co-Founder of U.GG, a community & data insights platform for League of Legends, and is currently the Chief Product Officer at Enthusiast Gaming. Previously, as co-founder and CEO for multiple gaming-focused projects, Shinggo has developed extensive experience in entrepreneurship and building innovative products in the gaming scene.

Shinggo is an alumnus of Cornell University with a BS in Mathematics and Economics. His favorite video games include League of Legends, Starcraft, and God of War.


chief technology officer

Alan is a co-founder and principal engineer of U.GG, a community & data insights platform for League of Legends. With passion for gaming and a deep understanding of technology, Alan played a pivotal role in U.GG’s growth and success to become a globally recognized brand.

Alan graduated from Cornell University with a BS in Computer Science. His favorite games include Zelda: Ocarina of Time, League of Legends, and Chess.



JB joined Enthusiast Gaming as Senior Vice President, Legal & General Counsel in August 2022. In his role, JB oversees the Company’s ongoing legal strategy and provides legal counsel across all matters related to the Company’s commercial business, corporate development initiatives, ethics and compliance, and corporate governance. Prior to joining Enthusiast, JB worked at Stikeman Elliott LLP from 2012-2022 with a practice focusing on corporate and commercial law, including national and cross-border mergers and acquisitions, capital markets, securities, joint ventures, and corporate finance. 

JB is a member of the Law Society of Ontario and earned his JD from Osgoode Hall Law School and an HBA from the Richard Ivey School of Business.