Our mission is to build the world’s largest network of communities for gamers through multi-channel media, original content and events

nick brien


Before joining Enthusiast Gaming, Brien was the CEO of Amobee, a leading ad tech company. Prior to Amobee, Brien was the Americas CEO of Dentsu, one of the world’s largest advertising, media, and digital marketing networks, serving global marketers, such as Microsoft, General Motors, P&G, American Express, ABI, Heineken and Intel.

Brien has held numerous key leadership roles across the advertising industry, including CEO of McCann Worldgroup, CEO of iCrossing, President of Hearst Magazines Marketing Services and CEO of IPG Mediabrands. He also currently serves on the Board of Directors of Outfront Media (NYSE: OUT).

With over three decades of global leadership experience across advertising, media, content creation, and digital marketing, Brien is committed to creating innovative marketing solutions that drive business growth while creating positive brand experiences for consumers.



Tara is passionate about the intersection of people, organizations and culture, and the impact of nurturing and developing high performing teams in business. Most recently, Tara was the Chief Talent Officer at Tremor International and Global Head of HR for Amobee.

Tara’s 20 years of People & Culture experience spans an array of public and private entities in advertising, technology, entertainment, education, and non-profit organizations, including VIZIO, Zillow Group, Disney, Angels Baseball and the Society for Human Resource Management (SHRM).

She also serves on the board of directors of the Professionals in Human Resources Association (PIHRA) as its current President, and as a member of the board of directors of the California Society for Human Resource Management (CalSHRM).



chief product officer

Shinggo Lu is the Co-Founder of U.GG, a community & data insights platform for League of Legends, and is currently the Chief Product Officer at Enthusiast Gaming. Previously, as co-founder and CEO for multiple gaming-focused projects, Shinggo has developed extensive experience in entrepreneurship and building innovative products in the gaming scene.

Shinggo is an alumnus of Cornell University with a BS in Mathematics and Economics. His favorite video games include League of Legends, Starcraft, and God of War.


chief technology officer

Alan is a co-founder and principal engineer of U.GG, a community & data insights platform for League of Legends. With passion for gaming and a deep understanding of technology, Alan played a pivotal role in U.GG’s growth and success to become a globally recognized brand.

Alan graduated from Cornell University with a BS in Computer Science. His favorite games include Zelda: Ocarina of Time, League of Legends, and Chess.



Amanda is an experienced and thoughtful leader in media and advertising.  She specialized in the gaming industry having worked at Electronic Arts on the Global Brand Partnerships team before joining Enthusiast Gaming.  Her comprehensive media background ranges from agency experience across SEM & digital media planning/buying/strategy to publisher side sales and marketing across pop culture brands (TheChive, BarStoolSports, UPROXX) and accounts with a finger on the pulse of what’s both now and tomorrow.

Amanda brings a strategic approach to processes, new product ideation, and people that is both creative and solution-oriented, which has been instrumental in building Enthusiast Gaming’s sales organization since she joined in the fall of 2019. Amanda received her BS from Cornell University.



JB joined Enthusiast Gaming as Senior Vice President, Legal & General Counsel in August 2022. In this role, JB oversees the development and implementation of Enthusiast’s corporate strategy and growth initiatives and provides strategic advice and legal counsel across all matters related to the company’s commercial business, corporate development initiatives, ethics and compliance, and corporate governance. Prior to joining Enthusiast, JB worked at Stikeman Elliott LLP from 2012-2022 with a practice focusing on corporate and commercial law, including national and cross-border mergers and acquisitions, capital markets, securities, joint ventures, and corporate finance. 

JB is a member of the Law Society of Ontario and earned his JD from Osgoode Hall Law School and an HBA from the Richard Ivey School of Business.