Strategic Focus on Esports Content Contributes to Surge in Traffic
TORONTO, Ontario, April 4, 2019– Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), a gaming company building the largest community of authentic gamers, is excited to announce that its esports community, Daily Esports (dailyesports.gg), has reported record-breaking quarterly visitor growth since the acquisition in March 2018. The digital property saw a 4X pageview increase within the quarter, an increase of 135% in visitor traffic over the previous quarter, and has added 288,000 unique monthly visitors to its overall readership since the acquisition.
Daily Esports is one of the leading online communities of esports content around breaking news, game patches, analysis, opinion, tournament coverage, and more. Enthusiast Gaming acquired the digital property in March 2018 as the Company anticipated the tremendous growth of the esports industry. It is anticipated that the global esports audience will grow to 453.8 million worldwide in 2019(1), and Daily Esports is well positioned as one of the leading communities catering to esports enthusiasts.
Since the acquisition, Enthusiast and its Director of Content, Neiro Gonazales and Director of Special Projects, Jason Lepine have built out the Daily Esports team, including new Editor-in-Chief, Taha Zaidi, and 28 freelance writers. The additional staff and rebranding of the property were both factors helping to fuel the growth. With a surging popularity in esports and games such as Fortnite and Apex Legends, Enthusiast focused its 28 writers to cover the latest esports news. Over the last month, Daily Esports has featured the industry’s newest entry, Apex Legends, which has spiked visitor growth. Apex Legends is EA’s free-to-play Battle Royale game which has already surpassed 50M players which makes it the fastest growing video game in the sector. Due to the increasing popularity of the game, over 50% of the website’s traffic is being driven by Apex Legends content.
Jason Lepine, Director, Special Projects at Enthusiast Gaming commented, “It’s an exciting time in the world of esports and our property, Daily Esports, is positioned as the leading voice for the community. We are very happy with the growth to date, which confirms the success of our renewed strategy which focuses on providing cutting edge content around esports.” He continued, the team has worked hard to become an authoritative voice in the coverage of the fastest growing Esports game, Apex Legends.”
Founded in 2014, Enthusiast is the fastest-growing online community of video gamers. Through the Company’s unique acquisition strategy, it has a platform of over 80 owned and affiliated websites and currently reaches over 75 million monthly visitors with its unique and curated content and over 50 million YouTube visitors. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with over 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.
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