TORONTO, Ontario, May 3, 2019 – Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”) is excited to announce that it has launched a new series of local community gaming meetups taking place several times throughout the year in major cities across North America and Europe. In addition to the large-scale expo format of EGLX, its feature annual event currently in Toronto, the Company adds to its portfolio a multinational series of smaller, and more intimate, local meetups to deepen its connection with lifestyle gamers.
Delivering on The Mission Statement
Enthusiast Gaming’s mission statement is to become the largest community of passionate, lifestyle gamers worldwide and this gives Enthusiast the opportunity to provide in-person communities to gamers throughout the year and service more regions.
While Enthusiast’s online communities provide gamers with the ability to create content and connect socially online, the company’s strategy and belief is that a lifestyle community is most successful when it provides touch points, both online and offline. The series of meetups are designed to engage local gaming enthusiasts and provide an in-person, interactive gaming experience.
Similar to the Company’s online communities of dedicated gaming enthusiasts, Enthusiast aims to provide gamers within their local communities a place to connect, meet and share. Enthusiast’s online properties have provided gamers with niche gaming content and communities that cater to unique, individual passions encompassing all aspects of the gaming ecosystem. From inception, Enthusiast has been strategically focused on either organically building or acquiring digital properties which cover the broad spectrum of gamers individual interests including games, like The Sims Resource (www.thesimsresource.com); specific consoles, like Nintendo Enthusiast (www.nintendoenthusiast.com); or a genre, like esports, with Daily Esports (www.dailyesports.gg) to name a few.
Highlights of the Event
Some of the key highlights of the events are:
- Gaming celebrities and influencers will have a chance to connect with their local community
- Smaller local tournaments will have the opportunity to flourish
- Lifestyle gamers will have a chance to discover and connect with their peers
- Sponsors will have the opportunity to target a highly segmented, local gaming crowd with activations and giveaways
- Indie developers will get a live enthusiastic crowd to try out their new games
- Activities such as gaming trivia and cosplay competitions
- Pilot activities and activations that would graduate to the main event if successful
Melanie Azagury, EGLX Project Manager comments, “It was evident from the feedback and success of our large events that the gaming community wants more frequent and intimate gamer events. Our mission is to provide the lifestyle gaming enthusiast those places and communities to gather, share, discover and connect and these series are the perfect way to both give the local gaming community a local hub but also allow us to understand and get to know the community even better. Working in conjunction with our growing advertiser base who share these ideas, we hope to provide giveaways and custom unique activations and programs at these events.”
Back to Enthusiast’s Roots
The gaming meetups mirror the early days of the Enthusiast Gaming Live Expo, EGLX, where the Company hosted events at a local pub in Toronto with around 100 attendees. These events continued to grow, graduating to a hotel with 300 attendees, and eventually, to an exhibition space, where the first expo was held in 2015 with 1700 attendees. These grassroots events evolved into Canada’s largest video game expo with approximately 55,000 attendees in 2018. EGLX will continue to evolve and grow with multi city and US expansion currently planned for 2020.
The first event of the series is confirmed for Saturday, June 1, 2019 at the Hive Esports, Toronto’s premier gaming hub at 49 St Clair Ave W, Toronto, Ontario. Every few months, the Company plans to expand to additional major cities as it broadens the reach of the event. More details of the events will follow.
About Enthusiast Gaming
Founded in 2014, Enthusiast Gaming is the largest vertically integrated video game company and has the fastest-growing online community of video gamers. Through the Company’s unique acquisition strategy, it has a platform of over 80 owned and affiliated websites and currently reaches over 75 million monthly visitors with its unique and curated content and over 50 million YouTube visitors. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with approximately 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.