Bring new kids into the LEGO brand and keep existing builders in the portfolio via their passion for cars.
Luminosity Gaming partnered with LEGO to produce a first of its kind, unscripted competition series for next gen gamers looking to take their gaming careers to the next level. Over the course of five episodes, participants completed a series of LEGO build challenges inspired by the skills needed to succeed as a content creator in gaming. The top five winners received an invitation to join the inaugural class of Luminosity Academy, a year-long mentorship program for up and coming gamers.
Increase awareness of LEGO Technic among the youth gaming community.
US NaVY x Luminosity
Drive recruitment for US Navy among A18-22 and promote US Navy’s esports team Goats & Glory to showcase the different ways of getting involved.
Luminosity Gaming hosted a Call of Duty tournament and scholarship giveaway targeted towards young adults. The event was shoutcasted by the Navy’s Goats & Glory esports team and led by top-tier Call of Duty streamer Huskerrs. Four participants were awarded a college scholarship on behalf the US Navy for their involvement.
Increased awareness and brand lift for US Navy among gaming community
DOOR DASH x Luminosity TIKTOK HOUSE
Shift perception of DoorDash from a food delivery service to full-service delivery platform for consumers’ food, grocery, and convenience needs.
Luminosity Gaming hosted a 24-hour live stream to showcase the convenience of DoorDash. Throughout the stream, creators were challenged to use DoorDash app to order all of their meals, while repping DoorDash merch. The content activation was supported with a Twitch takeover and media across Enthusiast Gaming’s site and YouTube network.
Increased awareness of DoorDash’s app among gaming community.