TORONTO, CANADA – August 22, 2019- Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), one of the largest vertically integrated video gaming media companies in North America, is excited to announce that Luminosity Gaming (“Luminosity”) has signed international Fortnite influencers, “Spencer”, “Beaks”, and “Plu” to its roster of over 50 professional esports players and video gaming influencers.
The three influencers will continue creating and sharing content around the popular video game, Fortnite, to their combined network of 2.7 million followers. Luminosity continues to grow its combined reach of 60 million followers through signing new professional players and influencers and capitalizing on the 8 professional esports teams managed under the brand.
On May 31, 2019, Enthusiast announced a merger with Luminosity and Aquilini GameCo. and the combined entity will consist of over 85 gaming websites, 900 YouTube Channels, 8 professional esports teams and over 50 influencers. The network reaches over 200 million viewers on a monthly basis and has become one of the leading networks for advertisers wanting to target the sought after gaming demographic. These signings allow Enthusiast to continue to build customized sponsorship and marketing programs for large brands across its website network, esports teams and players and live events business.
Luminosity’s successful esports organization is an important component of the Enthusiast platform. One of the Company’s key growth priorities is Luminosity’s franchise appreciation through the growth of the talent roster and the continued development of content rich channels through players and influencers. Enthusiast will continue to leverage Luminosity’s leading industry presence, brand affinity, and growing roster of esports players and influencers to provide brands marketing and promotional strategies and partnerships.
Menashe Kestenbaum, CEO of Enthusiast commented, “With the rapid growth of esports, we are thrilled to have such a strong team of content creators and esports professional athletes under the Luminosity brand. Between Enthusiast’s online gaming communities and live events and Luminosity’s dominance in esports, there are significant synergies for growth and cross promotion across the entire platform. We are building a powerful integrated video game and esports ecosystem and continue to provide our brand partners customized marketing programs to effectively reach these gaming communities.”
About Enthusiast Gaming
Enthusiast Gaming is one of the largest vertically integrated video game companies and has the fastest-growing online community of video gamers. Through the Company’s organic and acquisition strategy, it has amassed a platform of over 150 million monthly visitors across its network of websites and YouTube channels. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with approximately 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.
About Luminosity Gaming
Luminosity Gaming is one of the largest globally recognized esports organizations in the world, with over 50 professional esports players and influencers reaching 60 million collective followers. Luminosity has 8 world class esports teams competing across top games such as Fortnite, Apex, Rainbow Six: Seige, Counter Strike, Call of Duty, Madden, Smite, etc. For more information visit www.luminosity.gg
Head of Investor Relations & Marketing
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Enthusiast to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Enthusiast, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.