Enthusiast Gaming Presents a World Exclusive Featuring GRAMMY® Nominated Artist and Newest Luminosity Content Creator ZHU, and Twitch Streamer of the Year MrFreshAsian
Launches Virtual Concert to Promote Partnership and New Single “ONLY” and Raise Funds for MusiCares COVID-19 Relief Fund
TORONTO, ONTARIO, May 11, 2020 – Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX)(OTCQB: ENGMF)(FSE: 2AV) is excited to announce it has entered into a content creation partnershipwith GRAMMY® nominated artist ZHU. To celebrate the partnership, Enthusiast Gaming and its esports division, Luminosity Gaming (“Luminosity”) are launching a global live concert featuring ZHU and Luminosity streamer and incognito DJ, Harley Fresh, aka “MrFreshAsian”.
On May 14, 2020, the concert will be live streamed on the front page of Twitch.TV and will also be the platform to promote ZHU’s new single, “ONLY” which will drop right after the live concert. Pre-save “ONLY” here. The event will be featured across the Enthusiast Gaming platform with additional support from event partners Twitch and GFUEL. Donations from the concert will be in support of MusiCares COVID -19 Relief Fund.
Steven Zhu (aka “ZHU”) is one of the most recognized DJ’s in the world. ZHU built his career off of grassroots support and guerilla marketing leading to nearly a half-billion online plays on Spotify alone. His album “Generationwhy” reached platinum status and No. 1 on Billboard’s Dance/Electronic album charts. Like ZHU, MrFreshAsian is globally recognized as one of the best Fortnite streamers in the world. The Luminosity team member was recently named Twitch Streamer of the Year by the Shorty Awards. Fresh is one of Luminosity’s key esports influencers and produces exclusive content for over eight million loyal fans across his social channels.
During the three-hour charity stream which starts at 9pm EDT, members from Luminosity’s Fortnite House (12 million combined subscribers) will host a pre-concert show which will lead into Fresh and ZHU each performing individual DJ sets, lasting until midnight EDT. The evening concludes with the 12am EDT world premiere and release of ZHU’s new single, “ONLY” ft. Tinashe. Fans will be able to interact with the artists during a live Q&A as well as donate throughout the stream or purchase exclusive merchandise with all proceeds benefiting MusiCares COVID-19 Relief Fund.
ZHU commented, “I’m excited to share my gamer side through the livestream!”
“We are excited to announce this ground-breaking partnership. We have brought together one of the best DJ’s in the world and one of the world’s most popular streamers and content creators for this exclusive premiere,” said Corey Mandell, President of EG Entertainment. “The convergence of music and gaming opens up unique opportunities to provide exclusive content to our community of 200 million gamers. It also demonstrates the significance and the reach of Enthusiast Gaming’s platform and our ability to produce innovative content for our viewers and fans.”
The concert can be watched live on Twitch.TV on the Luminosity channel: www.twitch.tv/lgloyal
Additional information on Enthusiast Gaming, ZHU and MrFreshAsian can be found below:
About Enthusiast Gaming:
Enthusiast Gaming (TSX: EGLX)(OTCQB: ENGMF)(FSE: 2AV) is building the world’s largest platform of communities for gamers and esports fans. Already the largest gaming platform in North America and the United Kingdom, the Company’s business is comprised of three main pillars: Media, Entertainment and Esports. Enthusiast Gaming’s digital media platform includes approximately 100 gaming related websites and 900 YouTube channels which collectively reach 160 million visitors monthly. The Media platform generates over 30 billion ad requests and approximately a billion views per month. Enthusiast’s esports division, Luminosity Gaming, is a leading global esports franchise that consists of 7 professional esports teams under ownership and management, including the Vancouver Titans Overwatch team and the Seattle Surge Call of Duty team. Collectively, the integrated ecosystem reaches over 200 million gaming enthusiasts on a monthly basis. Enthusiast Gaming’s entertainment division, EG Entertainment owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX (eglx.com), and the largest mobile gaming event in Europe, Pocket Gamer Connects (www.pgconnects.com). For more information on the Company visit www.enthusiastgaming.com. For more information on Luminosity Gaming visit luminosity.gg.
For further information: Enthusiast Gaming Contact: Alex Macdonald, CFO, 416.623.9360
INVESTOR RELATIONS CONTACT:
Head, Investor Relations & Marketing