U.GG desktop app downloaded more than 300,000 times since launch in November 2021
TORONTO, January 17, 2022 – Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (NASDAQ:EGLX; TSX:EGLX), a media and content platform for video game and esports fans to connect and engage, is pleased to provide an update on its most recent acquisition, League of Legends’ fan community U.GG, completed in November 2021.
Featured on the official League of Legends website as a resource for players, U.GG is one of the largest League of Legends fan communities, known by its fans for providing actionable data-driven insights that support, educate, and connect its audience of millions of monthly players.
Since the beginning of the new League of Legends season on January 7, 2022, U.GG achieved a peak high of 600,000 daily active users (DAU), with 1.1 million users visiting on the first weekend of the new season, from January 7 – January 9. In addition, U.GG’s desktop app has been downloaded over 300,000 times since its launch in November 2021.
“U.GG’s all-time high of daily active users, and downloads of its new desktop app demonstrate the ongoing and accelerating demand for the unique content and experiences U.GG delivers for the League of Legends community,” commented Adrian Montgomery, CEO of Enthusiast Gaming.
About Enthusiast Gaming
Enthusiast Gaming is building the largest media and content platform for video game and esports fans to connect and engage worldwide. Combining the elements of its four core pillars; Media, Talent, Esports and Experiences, Enthusiast Gaming provides a unique opportunity and integrated approach to reach and connect with its coveted GenZ and Millennial audience. Through its proprietary mix of digital media and entertainment assets, Enthusiast Gaming has built a vast network of like-minded communities to deliver the ultimate fan experience.
Eric Bernofsky, Chief Corporate Officer, Enthusiast Gaming
Ashley Stanhope, Provident Communications