Reached 56 million U.S. Unique Visitors in May 2023, verified by Comscore
Ranked #1 Gaming Property in the U.S. by largest margin to date
Grew Unique Visitors 28% year-over-year from May 2022 to May 2023
LOS ANGELES, July 10, 2023 – Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”) (NASDAQ:EGLX; TSX:EGLX), an independent gaming entertainment company, announced that it has increased its position as the #1 Gaming Property in the United States, reaching a new record of 56 million Unique Visitors, based on the latest digital media ratings from Comscore. The results represent 28% year-over-year growth in Unique Visitor traffic to Enthusiast Gaming’s digital media Property of gaming communities, content, and creators (Comscore Media Metrix® Multi-Platform, Total Audience, May 2023, U.S.).
The new ratings place Enthusiast Gaming as the top Gaming Property in the United States by the largest margin to date, since first achieving this milestone in January 2023. These ratings are utilized by brands and agencies to identify platforms that will maximize their advertising and sponsorship investments:
Top Gaming Properties in the United States
Source: Comscore Media Metrix® Multi-Platform, Total Audience, May 2023, U.S.
Enthusiast Gaming also climbed to #72 on Comscore’s comprehensive ranking of the Top 100 Properties in the United States across all digital media categories, representing another record high (Comscore Media Metrix® Multi-Platform, Top 100 Properties, May 2023, U.S.).
Gaming has become a ubiquitous digital media activity, with the category now reaching 85% of all U.S. Internet users. The Gaming category also generates strong audience engagement, with more Total Views per month than Social Media and Search, and more Total Minutes spent than Retail and News. Gaming is now the #1 category for Average Minutes per Visit, and the average Gaming Visitor is now spending over 16 hours per month (Comscore Media Metrix® Multi-Platform, Top Line Category, May 2023, U.S.).
“By every measure, gaming has entered the digital media mainstream, and Enthusiast Gaming has become the undisputed category leader,” stated Nick Brien, CEO of Enthusiast Gaming. “With the leading independent gaming platform, Enthusiast Gaming enables brands to engage, not just access, this passionate and hard-to-reach demographic. The world’s leading brands can rely on our top-ranked gaming platform to achieve high impact in the most engaging form of digital media today.”
About Enthusiast Gaming
Enthusiast Gaming is an independent gaming media and entertainment company, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.
Enthusiast Gaming – Alex Macdonald, CFO
FNK IR – Rob Fink / Matt Chesler, CFA
Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward Looking Information
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) betaken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding planned events operated by the Company’s entertainment division.
Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning: interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company’s growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR at www.sedar.com.Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.