ABOUT US

Our mission is to build the world’s largest network of communities for gamers through multi-channel media, original content and events

Alex
Macdonald

Chief Executive Officer

Alex Macdonald is the Chief Executive Officer of Enthusiast Gaming and a founding executive of the Company. He was appointed CEO in July 2025, following his tenure as Chief Financial Officer from 2019 to 2023 and again in early 2025. Alex has over a decade of experience in the gaming, media, and technology industries, with a track record of leading public companies through periods of growth, consolidation, and transformation.

Alex played a key leadership role in the formation of Enthusiast Gaming, helping to take the Company public in 2019 through the merger of Aquilini GameCo Inc., Enthusiast Gaming Properties, Luminosity Gaming, and J55 Capital. Since then, he has led multiple financings and acquisitions, overseen the Company’s core web and gaming properties including U.GG and The Sims Resource, and helped scale its programmatic advertising, subscription, and ad tech businesses.

Alex also serves on the board of directors of the NATO Association of Canada.

JB
ELLIOTt

President & Chief Operating Officer

JB Elliott is President & Chief Operating Officer of Enthusiast Gaming, where he oversees the company’s strategic direction, operations, and commercial execution. He continues to lead corporate strategy, corporate development, legal affairs, and governance, building on his prior role as Chief Strategy Officer & General Counsel.

Prior to joining Enthusiast, JB practiced corporate and commercial law at Stikeman Elliott LLP from 2012 to 2022, with a focus on mergers and acquisitions, securities, and corporate finance. He is a member of the Law Society of Ontario and holds a JD from Osgoode Hall Law School and an HBA from the Ivey Business School.

Nathan Teal

Interim Chief Financial Officer

Nathan Teal is the Interim Chief Financial Officer of Enthusiast Gaming, bringing over two decades of experience in public accounting, audit, and financial reporting. Since joining the company in 2019, he has held progressively senior roles, including Vice President and Senior Vice President of Finance, before being appointed CFO. With a strong track record in digital media and public company operations, Nathan plays a key role in driving financial strategy and operational efficiency at Enthusiast Gaming.

chris
james

ceo, steel media

Chris brings over 25 years of experience in both content and commercial activities for print, online, mobile and live events. Chris has bootstrapped and operated Steel Media and Fantasy Football Scout into multi-million dollar revenue generating businesses that were both acquired by Enthusiast Gaming. Steel Media creates industry-leading events such as Pocket Gamer Connects and the Mobile Games Awards. Fantasy Football Scout is the leading community for fantasy football (soccer) players, serving millions of fans per year through the content on their site and premium subscription services. Prior to launching Steel Media and Fantasy Football Scout, Chris was an editor at Future Publishing and a co-founder of publishing agency JPP.

Anthony
Borowczyk

VP, Operations

Anthony Borowczyk leads cross-functional initiatives to scale the company’s product portfolio, streamline operations, and drive growth across its gaming and media properties. With a focus on performance, monetization, and user experience, Anthony plays a pivotal role in shaping the strategic roadmap for Enthusiast Gaming Properties. Since joining Enthusiast Gaming, he has led transformative product and operational efforts that have improved profitability, reduced operational expenditures, and accelerated go-to-market velocity. Prior to Enthusiast, Anthony built, scaled, and exited multiple businesses across the digital and consumer sectors, including a gaming reputation platform and one of the Midwest’s largest powersports dealerships. He was recognized in the 2025 Forbes 30 Under 30 list for his achievements in media and technology. His leadership is grounded in a strong operational mindset, data-informed decision making, and a passion for building impactful products at scale.

frank
sole

VP, people & culture

Frank’s extensive career in human resources spans over two decades, marked by his expertise in global people management, organizational development, and employee relations. He has led global human resources organizations in public and private technology, managed services, professional services, and gaming companies.  Frank has also worked on multiple mergers & acquisition processes leading diligence and integration across the North America, Europe, and APAC.Frank has been instrumental in leading HR initiatives, shaping company culture, and driving strategic talent management. His approach often involves a blend of traditional HR practices with innovative strategies to meet the evolving needs of the modern workforce.