ABOUT US

Our mission is to build the world’s largest network of communities for gamers through multi-channel media, original content and events

Alex
Macdonald

Chief Executive Officer

Alex Macdonald is the Chief Executive Officer of Enthusiast Gaming and a founding executive of the Company. He was appointed CEO in July 2025, following his tenure as Chief Financial Officer from 2019 to 2023 and again in early 2025. Alex has over a decade of experience in the gaming, media, and technology industries, with a track record of leading public companies through periods of growth, consolidation, and transformation.

Alex played a key leadership role in the formation of Enthusiast Gaming, helping to take the Company public in 2019 through the merger of Aquilini GameCo Inc., Enthusiast Gaming Properties, Luminosity Gaming, and J55 Capital. Since then, he has led multiple financings and acquisitions, overseen the Company’s core web and gaming properties including U.GG and The Sims Resource, and helped scale its programmatic advertising, subscription, and ad tech businesses.

Alex also serves on the board of directors of the NATO Association of Canada.

JB
ELLIOTt

President & Chief Operating Officer

JB Elliott is President & Chief Operating Officer of Enthusiast Gaming, where he oversees the company’s strategic direction, operations, and commercial execution. He continues to lead corporate strategy, corporate development, legal affairs, and governance, building on his prior role as Chief Strategy Officer & General Counsel.

Prior to joining Enthusiast, JB practiced corporate and commercial law at Stikeman Elliott LLP from 2012 to 2022, with a focus on mergers and acquisitions, securities, and corporate finance. He is a member of the Law Society of Ontario and holds a JD from Osgoode Hall Law School and an HBA from the Ivey Business School.

Nathan Teal

Interim Chief Financial Officer

Nathan Teal is the Interim Chief Financial Officer of Enthusiast Gaming, bringing over two decades of experience in public accounting, audit, and financial reporting. Since joining the company in 2019, he has held progressively senior roles, including Vice President and Senior Vice President of Finance, before being appointed CFO. With a strong track record in digital media and public company operations, Nathan plays a key role in driving financial strategy and operational efficiency at Enthusiast Gaming.

Alex
gonzalez

Chief Marketing Officer

Alex heads all internal talent, gaming and marketing efforts including management of Enthusiast’s esports property, Luminosity Gaming. Prior to his tenure with Enthusiast Gaming and Luminosity, Alex demonstrated his business acumen in the gaming industry through his work with the gaming chair brand, RESPAWN. Under his guidance, RESPAWN significantly expanded its reach and sold over two million units, establishing itself as a notable brand in the gaming market. Alex has significantly contributed to the educational landscape of esports and gaming, having served as an adjunct professor at Shenandoah University and developing specialized esports business courses at various institutions. Notably, Alex’s expertise in the esports industry is recognized widely, evidenced by his involvement as a panelist for the Esports Awards and a judge for Forbes 30 under 30, among other notable roles. His academic journey, culminating in a BS and MS from Florida International University in Miami, Florida.

chris
james

ceo, steel media

Chris brings over 25 years of experience in both content and commercial activities for print, online, mobile and live events. Chris has bootstrapped and operated Steel Media and Fantasy Football Scout into multi-million dollar revenue generating businesses that were both acquired by Enthusiast Gaming. Steel Media creates industry-leading events such as Pocket Gamer Connects and the Mobile Games Awards. Fantasy Football Scout is the leading community for fantasy football (soccer) players, serving millions of fans per year through the content on their site and premium subscription services. Prior to launching Steel Media and Fantasy Football Scout, Chris was an editor at Future Publishing and a co-founder of publishing agency JPP.

frank
sole

VP, people & culture

Frank’s extensive career in human resources spans over two decades, marked by his expertise in global people management, organizational development, and employee relations. He has led global human resources organizations in public and private technology, managed services, professional services, and gaming companies.  Frank has also worked on multiple mergers & acquisition processes leading diligence and integration across the North America, Europe, and APAC.Frank has been instrumental in leading HR initiatives, shaping company culture, and driving strategic talent management. His approach often involves a blend of traditional HR practices with innovative strategies to meet the evolving needs of the modern workforce.

Bob
Lonigro

VP, brand solutions

Bob Lonigro is a highly accomplished executive advertising sales leader currently serving as head of Ad Sales and Brand Solutions at Enthusiast Gaming.  He has comprehensive experience helping major brands develop solutions-based ad programs, and has consistently created and managed more than $2 Billion in revenue for publishers of all sizes.  Bob has extensive digital media knowledge, and was one the first sales leaders to effectively monetize the gaming community and social media sectors. He has held senior leadership positions at Twitch, Electronic Arts and Future Publishing, where he developed expert-level skills in leadership, team-building and creative collaboration. Bob is highly visible in the ad community and is considered a valued partner by top agencies and marketers.

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